In the past, we branded our espresso as "Blend" vs "Single Origin". 
 
We later realised drinkers focus more on tasting experience. Thus, we redesigned our espresso, not from its coffee compositions but whether it fits one of the two commonly sought-after profiles - Aromatic, or Mouthfeel.
 
Espresso "Aromatic" consists of coffees that offer a pleasant aroma that lingers in the olfactory organs of the drinker, these coffees are typically lightly roasted and have sharper fruit notes and a tea-like body.